The Best of The Best Digital Marketing Books

books460So, I am a firm believer that the foundational principles of online marketing NEVER, EVER change. Yes, algorithms change, yes, tactics change, but the foundational strategies never die. Because of this, I read a lot of marketing books… well, maybe not read, but I listen to them to and from the office each day as my commute is around 45 minutes each way.

About 90% of what I hear is nothing new to me, but a lot of it brings back ideas of strategies and tactics I may have forgotten about or pushed aside for new and exciting ones. This is very helpful for me when putting together campaigns for my clients as sometimes you have to go back to the basics to build a solid foundation.

Well, enough of that… in my post today, I wanted to run through the best digital marketing books that I’ve read over the last few years that I highly recommend to anyone currently employed as a digital marketer or anyone looking to get into the industry.

Optimize by Lee Odden

The New Rules of Marketing & PR by David Meerman Scott

Content Strategy For The Web by Kristina Halvorsen & Melissa Rach

The Ultimate Guide To Link Building by Garrett French & Eric Ward

Search Engine Optimization Secrets by Danny Dover

Accelerate by Arnie Kuenn

Unmarketing by Scott Stratton

Web Analytics 2.0 by Avinash

If you have any other marketing books you’d recommend, I’d love to hear about them in the comments below.

What’s Marketing Really About???

marketingHere’s an interesting post to follow up my last… I’m listening to David Meerman Scott‘s book, The New Rules of Marketing and PR and he made a very intriguing statement… marketing is not about your agency winning awards, it’s about your business winning customers… or something along those lines 🙂

When I worked for SEO.com, we won all sorts of awards. We were on the Inc. 500 and we won all sorts of local awards for fastest growing company in Utah, etc. It was fun, it was exciting, it was something we wanted to brag about… a lot! It was so fun and exciting, that’s all I’ve wanted for my new company… awards, awards, and more awards!

Well, that’s until this afternoon when I had a huge reality check (thanks Mr. Scott). Marketing isn’t about us winning awards and being awesome… it’s about our clients winning. It’s about our clients growing their businesses. It’s about them winning the big awards. Freaking A, right?

It will still be cool if and when we win some awards, but this honestly changed my perspective of why I do what I do each and every day and that’s a blessing in and of itself.

Image via JeffBullas.com